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Research shows parents are the leading influence on their child’s decisions about alcohol.

Watch this "Talk. They Hear You." PSA to see how two parents turned an everyday moment into an opportunity to talk to their son about drinking



Parents: Short, frequent discussions about alcohol with your kids can have a real impact on their decisions about underage drinking.

Download the "Talk. They Hear You." mobile app for tips on how to start the conversation:

https://www.samhsa.gov/underage-drinking/mobile-application




Thanksgiving dinner is a perfect opportunity to talk to your kids about the dangers of underage drinking.

Find tips on how to start the conversation here:

  http://www.samhsa.gov/underage-drinking





The sooner you talk to your children about alcohol, the greater chance you have of influencing their decisions about drinking.

Watch this PSA to see how this father starts the converpsation with his son.



Children who drink alcohol are more likely to make poor decisions.

Children who drink alcohol are more likely to make poor decisions.

Parents: Learn more about why it's important to talk to your kids about underage drinking early and often.

http://www.samhsa.gov/underage-drinking​ ​





Parents: Talking to your kids directly and honestly makes them more likely to respect your rules about alcohol use.​

Parents: Talking to your kids directly and honestly makes them more likely to respect your rules about alcohol use.

Use these 5 conversation goals to get started:

https://www.samhsa.gov/talk-they-hear-you/parent-resources/five-conversation-goals




Driving the kids to sports or other activities this weekend?

 Driving the kids to sports or other activities this weekend? Use your time in the car together to talk with them about the dangers of underage drinking. Learn how you can start the conversation here: 

 http://www.samhsa.gov/underage-drinking

 

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